Expert in psychology, persuasive technology and human behaviour

Nathalie Nahai's background in human behaviour, web design and the arts offers a unique perspective from which to examine the complex challenges we face today. Her best-selling book Webs Of Influence: The Psychology of Online Persuasion has been adopted as a reference manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as "One of the defining business books of our time". A behavioural science consultant and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, ethically apply behavioural science principles to improve their businesses.